advertising rates; ad placement fee
Refers to the cost or fee for placing an advertisement, typically in print, online, or broadcast media. Often used in business or media contexts.
See also: 広告料
The advertising rates for this magazine vary by page.
The ad placement fee for the website is a monthly rate.
広告料 is a more general term for advertising fees, while 広告掲載料 specifically refers to the cost of placing an ad in a particular medium.
Compound of 広告 (advertisement), 掲載 (publication, insertion), and 料 (fee). The term is transparently derived from its components.