noun
leaflet; folded printed matter
Refers to printed materials that are folded, such as leaflets, brochures, or pamphlets. Often used in contexts like direct mail, handouts, or informational inserts.
駅前で折りたたみ印刷物を配っていた。
They were handing out leaflets in front of the station.
この折りたたみ印刷物にはイベントの詳細が書いてある。
This folded printed matter has the event details written on it.
リーフレット is a common loanword for 'leaflet', often used in marketing or informational contexts. 折りたたみ印刷物 is a more descriptive, native Japanese term that emphasizes the folded nature of the printed material.
パンフレット typically refers to a booklet or brochure, often with multiple pages and a more substantial feel. 折りたたみ印刷物 can be a single folded sheet or a simple folded item, not necessarily a multi-page booklet.
Compound of 折りたたみ (foldable, from 折る 'to fold' + たたむ 'to fold up') + 印刷物 (printed matter). The term transparently describes printed items that are folded.