lure; artificial bait
Fishing term for a man-made bait designed to attract fish, as opposed to live bait.
Fishing with lures is popular at this lake.
He tried out a new artificial bait.
artificial fly; lure
Compound of 擬 (gi, 'imitation') and 餌 (ji, 'bait'), literally 'imitation bait'. The reading is on'yomi.