head office; main shop
Refers to the principal location of a business, often used in company names or signage. Similar to 本店, but 本舗 can carry a slightly more traditional or established feel.
See also: 本店
この店は本舗で、支店が三つあります。
This shop is the main store, and there are three branches.
This shop has long been the main store for Chinese herbal medicine.
老舗の本舗は京都にあります。
The main shop of the long-established store is in Kyoto.
本社 specifically means the head office of a company in a corporate sense, whereas 本舗 is used more for shops, especially traditional or specialty ones.
支店 means a branch store, the opposite of 本舗, which refers to the main or original shop.
Standard kanji spelling for 'head office' or 'main shop'.
Compound of 本 (hon, 'main') and 舗 (ho, 'shop'). The kanji 舗 is often used for established or specialized stores.