炎えん上じょう商しょう法ほう

noun

outrage marketing; shock advertising

A marketing tactic that deliberately provokes controversy or backlash to gain attention and publicity. Often used in the context of social media and online campaigns.

• あの企き業ぎょうの炎えん上じょう商しょう法ほうは、ネットで大おおきな批ひ判はんを浴あびた。

  That company's outrage marketing drew heavy criticism online.

• 炎