current name; present name
Refers to the name something currently has, often contrasted with a former name (旧名称). Used for organizations, places, products, etc.
See also: 旧名称
This company's current name was changed in 2010.
Comparing the current name and the former name reveals the brand's evolution.
Compound of 現 (げん, 'current') + 名称 (めいしょう, 'name').