現げん場ばの声こえ

expression, noun

frontline feedback; voices from the ground

Refers to opinions, complaints, or suggestions from people directly involved in a situation, such as employees, customers, or residents, as opposed to managers or outsiders.

• 新あたらしいサービスを開かい発はつするときは、現げん場ばの声こえを聞きくことが大たい切せつだ。

  When developing a new service, it's important to listen to feedback from the front lines.

• 社しゃ長ちょうは定てい期き的てきに店てん舗ぽを回まわり、現げん場ばの声こえを集あつめている。

  The company president regularly visits stores to gather voices from the ground.