考こう現げん学がく

noun

study of modern societies; modernology

An academic term coined by Wajiro Kon, referring to the study of contemporary customs, material culture, and everyday life through direct observation.

• 考こう現げん学がくは、街まち角かどのファッションや看かん板ばんを記き録ろくすることから始はじまった。

  Modernology began with recording street fashion and signs.