moe character; cute character; charming character
Manga/anime slang for a character that evokes a strong sense of affection or adoration (moe). Often used for characters with endearing traits.
The moe characters in this anime are popular with everyone.
She collects merchandise of cute moe characters.
Compound of 萌え (moe, 'budding affection') and キャラ (kyara, 'character'), a slang term from otaku culture.