虚きょ聞ぶんきょぶんMeanings1nounfalse rumor; false reputationA literary or formal term for a groundless rumor or an undeserved reputation. Rare in everyday speech; more common synonyms are デマ or 流言.その話はなしは単たんなる虚きょ聞ぶんに過すぎない。That story is nothing more than a false rumor.