noun
degree of recognition; level of awareness; visibility
Often used in marketing, surveys, and media to describe how well known a person, brand, product, or term is among the public.
この商品の認知度はまだ低い。
Awareness of this product is still low.
調査でブランドの認知度を調べた。
We investigated brand recognition in a survey.
Compound of 認知 (recognition, awareness) and 度 (degree).