贔屓贔屓ひいきびいき

noun

each person having their own favorite; everyone having their own bias

Describes a situation where different people support or favor different things, often in a lighthearted or accepting way. The word is a reduplication of ひいき (favoritism).

• 食たべ物ものの好このみはひいきびいきだから、どれが一いち番ばんとは言いえない。

  Food preferences are a matter of personal taste, so you can't say which is the best.

• どのチームを応おう援えんするかはひいきびいきだ。

  Which team people support is a matter of personal preference.