deep public shame; utter disgrace
Refers to a profound sense of shame or humiliation experienced in front of others; the 赤 (red) element evokes the image of blushing with embarrassment.
I tripped in front of everyone and was deeply embarrassed.
He made a huge mistake at the meeting and suffered great shame.
Formed from the intensifying prefix 赤っ, conveying completeness or extremity, and 恥, “shame,” hence “utter disgrace.”