noun, noun or participle which takes 'suru'
pursuing a potential customer (esp. in real estate)
Industry term, primarily used in real estate for actively following up with prospective buyers or tenants. Often used with する.
不動産会社は新規顧客を追客するために定期的に連絡を取る。
Real estate companies regularly contact new clients to pursue them as potential customers.
追客活動を効率化するためにCRMを導入した。
We introduced a CRM system to streamline our customer pursuit activities.