避ひ諱き

noun

naming taboo; avoiding a name

Historical term referring to the practice in ancient China (and later in East Asia) of avoiding the use of a ruler's or ancestor's personal name in speech or writing.

• 古こ代だい中ちゅう国ごくでは、皇こう帝ていの名なを直ちょく接せつ書かくことを避さける避ひ諱きの習しゅう慣かんがあった。

  In ancient China, there was a custom of 避諱, avoiding writing the emperor's name directly.