also: でんわせろんちょうさ
telephone poll; telephone survey
A public opinion survey conducted by telephone. Often used in news contexts.
The newspaper company conducted a telephone poll.
世論調査 is a general public opinion poll, while 電話世論調査 specifies the method as telephone.
Standard kanji spelling. 世論 is commonly read よろん in this compound.
Alternate reading using せろん for 世論. Less common but recognized.
Compound of 電話 (telephone) + 世論 (public opinion) + 調査 (survey).