trend following; trend trading
Finance term for a strategy of trading in the direction of the current market trend, as opposed to contrarian trading (逆張り).
See also: 逆張り
Trend following is a method of buying in an uptrend and selling in a downtrend.
He earns steady profits with a trend-following strategy.
Compound of 順 (following, in accordance with) and 張り (from 張る, here meaning to take a position in the market).