long decorative strips on a matoi
Refers to the long paper or leather strips attached to a matoi (a traditional Japanese firefighter's standard). A specialized historical term.
See also: 纏
The firefighter's matoi had long decorations called baren attached.
The term is composed of 馬 (uma, horse) and 簾 (sudare, bamboo blind), but the exact derivation is uncertain. It may refer to the resemblance of the strips to a horse's mane or a bamboo blind.