Translation guide
The group of customers a business regularly serves. In Japanese, this is expressed with terms like 顧客基盤, 顧客層, or more naturally with phrases describing the customer group.
The established set of customers who regularly buy from a business.
Direct translation, common in business contexts. Refers to the foundation of customers.
当社の顧客基盤は安定している。
Our customer base is stable.
Refers to the customer segment or demographic, often used when discussing types of customers.
新しい顧客層を開拓する必要がある。
We need to develop a new customer base.
Polite term for customers, often used to refer to the customer base in a respectful way, especially in service industries.
お客様あっての商売です。
Our business exists because of our customer base.
Regular or loyal customers, emphasizing the stable part of the customer base.
この店は固定客が多い。
This store has a large customer base of regulars.
Actions to grow or establish the group of customers.
Common phrase meaning 'to expand the customer base'.
海外で顧客基盤を拡大したい。
We want to expand our customer base overseas.
More casual way to say 'increase customers', often used in conversation.
どうやって顧客を増やそうか？
How should we increase our customer base?
Means 'to cultivate new customers', often used in sales contexts.
新規顧客を開拓するために広告を出した。
We advertised to develop a new customer base.
客 (きゃく) is a general word for customer, while 顧客 (こきゃく) is more formal and often used in business contexts. For 'customer base', 顧客基盤 is standard, but in casual speech, 客 or お客さん might be used.