顧こ客きゃく層そう

also: こかくそう

Meanings

1

customer base; clientele; customer segment

Refers to the demographic or behavioral segment of customers a business serves. Often used in marketing and business contexts.

当とう店てんの主おもな顧こ客きゃく層そうは20代だいの女じょ性せいです。
Our store's main customer base is women in their twenties.
新しん商しょう品ひんは若わかい顧こ客きゃく層そうをターゲットにしている。
The new product targets a younger customer segment.

See all 9 example sentences ›

Kanji

顧look back, review, examine oneself
客guest, visitor, customer
層stratum, social class, layer

Related words

客きゃく層そう
客層 is a broader term for 'customer demographic' or 'type of customer', while 顧客層 specifically emphasizes the existing customer base of a business.
顧こ客きゃく
顧客 means 'customer' or 'client' individually; 顧客層 refers to the collective group or segment.

Word family

対たい象しょう顧こ客きゃく層そう
target demographic; target audience

Built from

顧こ客きゃく+層そう

Written forms

顧客層
- こきゃくそう
  Standard kanji spelling; the reading こきゃくそう is the most common.
- こかくそう
  Alternate reading こかくそう is less common but recognized.
こかくそう

Etymology

Compound of 顧客 (customer) and 層 (layer, stratum, segment).