also: こかくそう
customer base; clientele; customer segment
Refers to the demographic or behavioral segment of customers a business serves. Often used in marketing and business contexts.
Our store's main customer base is women in their twenties.
The new product targets a younger customer segment.
target demographic; target audience
Standard kanji spelling; the reading こきゃくそう is the most common.
Alternate reading こかくそう is less common but recognized.
Compound of 顧客 (customer) and 層 (layer, stratum, segment).