also: たいしょうこかくそう
target demographic; target audience
Business/marketing term for the specific customer segment a product or service is aimed at.
See also: 顧客層
The target demographic for this product is women in their twenties.
対象顧客層を明確にしないと、効果的な広告が打てない。
If you don't clearly define your target audience, you can't run effective ads.
Standard kanji compound for 'target customer segment'.
Alternate reading with 顧 read as こ; less common than こきゃく.
Compound of 対象 (target) + 顧客層 (customer segment).