Translation guide
The specific group of people that a product, message, or content is intended for. In Japanese, this concept is expressed through various terms depending on context, such as marketing, media, or general communication.
The intended consumers or users of a product, service, or advertisement.
Commonly used in marketing contexts to refer to a target demographic or segment. '層' means 'layer' or 'stratum', emphasizing a group.
この商品のターゲット層は20代の女性です。
The target audience for this product is women in their 20s.
The intended viewers, readers, or listeners of a piece of content.
Used for TV programs, videos, or broadcasts. '視聴者' means 'viewer'.
この番組の対象視聴者は子供です。
The target audience for this program is children.
Any group of people intended to receive a message or be affected by something.
Literally 'target person/people'. Used in surveys, research, or formal business settings.
アンケートの対象者は18歳以上の方です。
The target audience for the survey is people aged 18 and over.
Specifically 'customer segment' or 'clientele'. Used when referring to existing or potential customers.
新しいサービスは若い顧客層を狙っています。
The new service is targeting a young customer base.
Specifically for publications, meaning 'readership' or 'target reader group'.
この雑誌の読者層は主に30代の男性です。
The target audience of this magazine is mainly men in their 30s.
A loanword from English, often used in casual or business contexts to mean 'target' in general, including audience. Can be combined with other words.
この広告のターゲットは若者です。
The target of this advertisement is young people.
A versatile word meaning 'target', 'object', or 'subject'. Can be used for people or things. Often combined with other nouns.
このキャンペーンの対象は全世代です。
The target audience of this campaign is all generations.
A more explicit phrase meaning 'the people who are the target'. Formal and clear.
この制度の対象となる人々は低所得者です。
The target audience for this system is low-income individuals.