ターゲット
Meanings
1
Common loanword used in business, marketing, gaming, and everyday contexts to mean an objective, goal, or person/group aimed at.
The target for the new product is young women.
He shot an arrow through the center of the target.
Usage patterns
- 〈人〉をターゲットにするto target someone (as a market or audience)
This product targets young women.
- ターゲットを絞るto narrow down the target (audience/goal)
It would be better to narrow down the target for the ad a bit more.
- ターゲットを設定するto set a target (goal or objective)
We set a sales target for next month.
- 〈物・事〉をターゲットとするto make something the target/focus
This campaign is aimed at new customers.