Translation guide
The quality of being easy to sell or attractive to buyers. In Japanese, this is often expressed through nouns like 市場性 or 商品力, or described with phrases about selling well.
marketability (of a product)
marketability (of a person)
Expressing that something has potential to sell well or appeal to a market.
The most direct translation, meaning 'marketability' or 'market potential'. Used in business contexts.
We need to research the marketability of this new product.
Literally 'product power', referring to the appeal and competitiveness of a product in the market.
We improved the design to enhance marketability.
Means 'how well it sells' or 'sales potential'. More descriptive than a single noun.
The strong sales of this product demonstrate its marketability.
Literally 'prospects of selling', used when discussing potential sales.
If there's no marketability, we'll cancel development.
Referring to a person's attractiveness to employers or clients.
There is no single Japanese word that covers all nuances of 'marketability'. Choose the term based on context: 市場性 for products, 市場価値 for personal skills.
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