Translation guide
The quality of being easy to sell or attractive to buyers. In Japanese, this is often expressed through nouns like 市場性 or 商品力, or described with phrases about selling well.
Expressing that something has potential to sell well or appeal to a market.
The most direct translation, meaning 'marketability' or 'market potential'. Used in business contexts.
この新製品の市場性を調査する必要がある。
We need to research the marketability of this new product.
Literally 'product power', referring to the appeal and competitiveness of a product in the market.
商品力を高めるためにデザインを改善した。
We improved the design to enhance marketability.
Means 'how well it sells' or 'sales potential'. More descriptive than a single noun.
この商品の売れ行きの良さが市場性を示している。
The strong sales of this product demonstrate its marketability.
Literally 'prospects of selling', used when discussing potential sales.
売れる見込みがなければ開発を中止する。
If there's no marketability, we'll cancel development.
Referring to a person's attractiveness to employers or clients.
Means 'market value', commonly used for a person's worth in the job market.
スキルを磨いて市場価値を高めたい。
I want to improve my skills and increase my marketability.
Literally 'attractiveness in the job market', a more explicit phrase.
資格を取って就職市場での魅力を上げる。
Get certified to boost your marketability in the job market.
There is no single Japanese word that covers all nuances of 'marketability'. Choose the term based on context: 市場性 for products, 市場価値 for personal skills.