noun
product appeal; product strength
Business term referring to a product's competitive attractiveness, quality, or market power. Often used in marketing and product development contexts.
この新製品は商品力が高く、発売直後から売れ行きが好調だ。
This new product has strong appeal and has been selling well since its launch.
商品力を向上させるために、デザインと品質を見直した。
We reviewed the design and quality to improve the product's competitiveness.
Compound of 商品 (product) and 力 (power, strength). A straightforward modern business term.