Translation guide
The business activity of promoting and selling products, often through branding, displays, and tie-in products. In Japanese, this is expressed with specific terms depending on whether you mean retail promotion, character goods, or the general business function.
The activities stores do to promote and sell products, such as displays, shelf arrangement, and in-store promotions.
The direct loanword from English, widely used in business and retail contexts. Refers to the overall strategy of product presentation and promotion.
This store's merchandising is very effective.
Literally 'sales promotion'. A broader term that includes merchandising activities but also covers advertising and other promotional efforts.
As part of sales promotion, we set up a tasting corner.
Specifically refers to product display and shelf arrangement, a key part of merchandising.
Sales change depending on how products are displayed.
Products featuring popular characters from anime, games, movies, etc., sold as merchandise.
The most common term for character merchandise or fan goods. Often used in phrases like キャラクターグッズ (character goods).
Where can I buy merchandise for this anime?
A less common loanword specifically for merchandise items, often used in industry jargon.
The movie's merchandising is doing well.
The department or role within a company responsible for product planning, buying, and inventory management.
Same loanword as above, but used in a corporate context to refer to the merchandising division or function.
He works in the merchandising department.
Product planning, which is a core part of merchandising. Often used in job titles or department names.
グッズ is specifically for fan merchandise or promotional items, while 商品 is a general term for any product or goods. Use グッズ when talking about anime, idol, or character goods.
This merchandise is a limited edition.
This product can be bought at stores nationwide.
The English word 'merchandising' covers a wide range of activities. Directly translating it as マーチャンダイジング may not be understood outside of business contexts. Use more specific terms like グッズ for fan goods or 販売促進 for sales promotion.
The company's merchandising strategy boosted sales.
I bought some anime merchandise.
Literally 'character products'. A more formal term often used in business contexts.
I'm in charge of planning character merchandise.
I have experience in product planning/merchandising.