Translation guide
The business activity of promoting and selling products, often through branding, displays, and tie-in products. In Japanese, this is expressed with specific terms depending on whether you mean retail promotion, character goods, or the general business function.
The activities stores do to promote and sell products, such as displays, shelf arrangement, and in-store promotions.
The direct loanword from English, widely used in business and retail contexts. Refers to the overall strategy of product presentation and promotion.
この店のマーチャンダイジングはとても効果的だ。
This store's merchandising is very effective.
Literally 'sales promotion'. A broader term that includes merchandising activities but also covers advertising and other promotional efforts.
販売促進の一環として、試食コーナーを設けた。
As part of sales promotion, we set up a tasting corner.
Specifically refers to product display and shelf arrangement, a key part of merchandising.
商品陳列の仕方で売上が変わる。
Sales change depending on how products are displayed.
Products featuring popular characters from anime, games, movies, etc., sold as merchandise.
The most common term for character merchandise or fan goods. Often used in phrases like キャラクターグッズ (character goods).
このアニメのグッズはどこで買えますか？
Where can I buy merchandise for this anime?
A less common loanword specifically for merchandise items, often used in industry jargon.
映画のマーチャンダイズが好調だ。
The movie's merchandising is doing well.
The department or role within a company responsible for product planning, buying, and inventory management.
Same loanword as above, but used in a corporate context to refer to the merchandising division or function.
彼はマーチャンダイジング部門で働いている。
He works in the merchandising department.
Product planning, which is a core part of merchandising. Often used in job titles or department names.
商品企画の経験があります。
I have experience in product planning/merchandising.
グッズ is specifically for fan merchandise or promotional items, while 商品 is a general term for any product or goods. Use グッズ when talking about anime, idol, or character goods.
このグッズは限定品だ。
This merchandise is a limited edition.
この商品は全国の店で買える。
This product can be bought at stores nationwide.
The English word 'merchandising' covers a wide range of activities. Directly translating it as マーチャンダイジング may not be understood outside of business contexts. Use more specific terms like グッズ for fan goods or 販売促進 for sales promotion.
その会社のマーチャンダイジング戦略が売上を伸ばした。
The company's merchandising strategy boosted sales.
アニメのグッズを買った。
I bought some anime merchandise.
Literally 'character products'. A more formal term often used in business contexts.
キャラクター商品の企画を担当しています。
I'm in charge of planning character merchandise.