Translation guide
The concept of personalization—tailoring something to an individual—is expressed in Japanese through several terms depending on context, such as customizing products, personalizing services, or making something feel personal.
Making a product, service, or experience fit a specific person's tastes or needs.
The most direct translation for 'personalization' in the sense of making something individual-specific. Used in tech, marketing, and general contexts.
このアプリは高度な個人化機能を提供します。
This app offers advanced personalization features.
Loanword from English, common in business and tech contexts. Often used for algorithmic personalization.
パーソナライゼーションによってユーザー体験が向上します。
Personalization improves the user experience.
Means 'customization' but often used where English would say 'personalization', especially for user-driven adjustments.
ホーム画面をカスタマイズできます。
You can personalize the home screen.
Adding elements that reflect an individual's personality or make an experience feel uniquely theirs.
Literally 'to bring out one's own style'. Used when personalizing something to reflect one's identity.
部屋に自分らしさを出すために写真を飾った。
I decorated with photos to personalize the room.
Means 'to reflect one's individuality'. Used in contexts like design or content creation.
このデザインは彼女の個性を反映させている。
This design reflects her personalization.
Service or content adapted to an individual, often in hospitality or customer relations.
Means 'tailored to each individual'. Common in service industry descriptions.
当ホテルでは、お客様一人ひとりに合わせたサービスを提供します。
Our hotel provides personalized service for each guest.
Literally 'made to order'. Used for highly customized products or services, implying personalization.
オーダーメイドの旅行プランをご提案します。
We offer personalized travel itineraries.
個人化 is the native Japanese term and feels more formal or academic. パーソナライゼーション is a loanword common in tech and marketing. カスタマイズ implies user-driven changes, while personalization can be automatic. Choose based on context.
AIによる個人化
AI-driven personalization
パーソナライゼーション技術
personalization technology
設定をカスタマイズする
to personalize settings