Translation guide
The concept of personalization—tailoring something to an individual—is expressed in Japanese through several terms depending on context, such as customizing products, personalizing services, or making something feel personal.
Making a product, service, or experience fit a specific person's tastes or needs.
The most direct translation for 'personalization' in the sense of making something individual-specific. Used in tech, marketing, and general contexts.
This app offers advanced personalization features.
Loanword from English, common in business and tech contexts. Often used for algorithmic personalization.
Personalization improves the user experience.
Means 'customization' but often used where English would say 'personalization', especially for user-driven adjustments.
You can personalize the home screen.
Adding elements that reflect an individual's personality or make an experience feel uniquely theirs.
Service or content adapted to an individual, often in hospitality or customer relations.
Means 'tailored to each individual'. Common in service industry descriptions.
Our hotel provides personalized service for each guest.
個人化 is the native Japanese term and feels more formal or academic. パーソナライゼーション is a loanword common in tech and marketing. カスタマイズ implies user-driven changes, while personalization can be automatic. Choose based on context.
AI-driven personalization
personalization technology
to personalize settings
This design reflects her personalization.
Literally 'made to order'. Used for highly customized products or services, implying personalization.
We offer personalized travel itineraries.