Translation guide
A person or company that may become a client in the future. Japanese uses different terms depending on formality, sales context, and whether the relationship is new or under negotiation.
A potential customer or client in a business setting.
Standard business term for a prospective client or lead. Neutral and widely used in sales and marketing.
We compile a list of new prospective clients.
Literally 'latent customer'. Often used in marketing contexts to refer to people who have a need but haven't yet engaged.
We devise a strategy to cultivate prospective clients.
Literally 'future customer'. A straightforward, slightly less technical phrase.
He could become a prospective client.
A sales lead that has been identified and is being pursued.
A prospective client in formal documents, proposals, or polite speech.
Polite expression meaning 'candidate business partner'. Suitable for formal correspondence.
We would be grateful if you would consider us as a prospective client.
Literally 'client candidate'. Neutral formality, used in written reports or plans.
Create a list of prospective clients.
A prospective client with no prior relationship, often approached cold.
The phrase 'prospective client' does not have a single direct equivalent. Avoid word-for-word translations like 将来のクライアント, which sounds unnatural.
見込み客 is a lead that has shown some interest or been identified, while 潜在顧客 is a broader market segment that may not yet be aware of your product.
We got many prospective clients (leads) at the trade show.