見込み客 (みこみきゃく) Japanese meaning | KotomoraMeanings
1
noun
prospective client; sales lead
business
Business term for a potential customer who has not yet purchased.
I haven't met this sales lead even once yet.
Similar words
- 顧客
顧客 is an existing customer or client, while 見込み客 is a prospective one.
- リード
リード is a loanword often used in marketing contexts, similar to 'sales lead', but 見込み客 is the native Japanese business term.
Etymology
Compound of 見込み (prospect, expectation) and 客 (customer, client).
