Translation guide
The concept of 'publicity' in English covers a range of meanings from media attention and promotion to the state of being publicly known. This guide helps learners express these ideas naturally in Japanese, focusing on common words and phrases used in everyday and business contexts.
To refer to attention from the media, news coverage, or being in the public eye.
The most common word for publicity in the sense of promotion or advertising. It can refer to both the act of publicizing and the resulting attention.
We are putting effort into publicity for the new product.
Means 'attention' or 'notice'. Often used when someone or something gains public attention, not necessarily through deliberate promotion.
Specifically 'media attention'. Used when the publicity comes from news outlets.
The remark received media publicity.
Literally 'exposure'. Often used in marketing contexts to mean media exposure or visibility.
A loanword from English, used mainly in business or PR contexts. It specifically means unpaid media coverage, as opposed to advertising.
Conduct publicity activities.
To refer to materials or efforts used to promote a product, event, or person.
To describe the condition of being famous or widely recognized.
To refer to publicity that is scandalous or damaging.
Means 'bad reputation' or 'ill fame'. Used when publicity is negative.
宣伝 (senden) is broader and includes any kind of publicity or promotion, including word-of-mouth or media coverage. 広告 (koukoku) specifically refers to paid advertisements. Use 宣伝 when you mean generating buzz or attention, and 広告 when you mean a literal ad.
The event got a lot of publicity.
His actions brought a great publicity effect.
その事件は大きな注目を集めた。
The incident attracted a lot of publicity.
Publicity on TV has increased.
Again, the most versatile word. Can refer to promotional materials, campaigns, or the act of promoting.
We created posters for publicity.
Means 'advertisement' or 'advertising'. More directly about paid ads, but can overlap with publicity in some contexts.
Place an advertisement in the newspaper.
Loanword meaning 'promotion'. Often used in marketing contexts for campaigns that include publicity.
Do publicity for the new song.
Means 'famous' or 'well-known'. Used to describe people, places, or things that have publicity.
He gained publicity (became famous).
Means 'degree of recognition' or 'name recognition'. Often used when talking about how well-known something is.
That company has a lot of publicity (high name recognition).
Literally 'to be known by the public'. A more descriptive way to say something gained publicity.
The secret got publicity (became known to the public).
The scandal spread negative publicity.
Means 'scandal' or 'misconduct'. Often used in news about corporate or political publicity.
The company's scandal was publicized.
Literally 'to become famous in a bad way'. A natural way to express gaining negative publicity.
He got negative publicity.
Run a TV commercial.
There is no single Japanese word that covers all uses of 'publicity'. Always consider the context: are you talking about promotion, media attention, fame, or scandal? Choose the appropriate word or phrase.
We need more publicity for the campaign.
She avoids publicity.