noun
personalizing and photographing stuffed toys in daily life
Colloquial term from otaku culture; ぬい is short for ぬいぐるみ (stuffed toy), and 活 (かつ) means 'activities'. Refers to the hobby of dressing up, accessorizing, and taking photos of character plushies in everyday settings, often shared on social media.
週末はぬい活で、お気に入りのぬいぐるみを連れてカフェに行った。
On the weekend, I did nui-katsu and took my favorite stuffed toy to a café.
SNSでぬい活の写真を投稿するのが楽しい。
It's fun to post nui-katsu photos on social media.
ぬいぐるみ is the stuffed toy itself, while ぬい活 is the activity of personalizing and photographing it.
推し活 is a broader term for fan activities supporting a favorite character or idol, while ぬい活 specifically focuses on stuffed toys.
Blend of ぬい (short for ぬいぐるみ, 'stuffed toy') and 活 (かつ, 'activity'). A modern colloquial coinage from otaku and social media culture.