noun
Borrowed from English 'it', used in Japanese to refer to an indefinable attractive quality or sex appeal, often in the phrase イットガール (it girl).
彼女はイットガールとして雑誌でよく取り上げられる。
She is often featured in magazines as an 'it girl'.
あの俳優にはイットがあると思う。
I think that actor has 'it'.