イメージキャラクター

noun

mascot; brand ambassador; poster boy/girl

A character or person used to represent a brand, product, or organization in advertising and promotion. Often a cute or memorable figure.

wasei-eigo (Japanese-coined English), from image character

• このお菓か子しのイメージキャラクターは、うさぎのキャラクターです。

  The mascot for this snack is a rabbit character.

• 彼