noun, noun or participle which takes 'suru', intransitive verb
damage to one's image; worsening of one's reputation
Wasei-eigo from 'image down'. Used when someone's public image or reputation declines, often due to a scandal or mistake. Antonym: イメージアップ.
wasei-eigo (Japanese-coined English), from image down
Antonyms: イメージアップ
あのスキャンダルで彼のイメージダウンは避けられなかった。
The scandal inevitably damaged his image.
失言が続いて、大臣のイメージダウンにつながった。
A series of gaffes led to a worsening of the minister's image.