noun
influencer; social media influencer
Refers to a person who has the power to affect the purchasing decisions or opinions of others because of their authority, knowledge, position, or relationship with their audience, especially on social media.
彼女は有名なインフルエンサーで、フォロワーが100万人いる。
She is a famous influencer with one million followers.
最近、企業
Recently, companies are focusing on marketing using influencers.