オピニオンリーダー

noun

opinion leader

A person whose views influence others, especially in media, marketing, or politics. A direct loanword from English.

• 彼かれはSNSで有ゆう名めいなオピニオンリーダーだ。

  He is a well-known opinion leader on social media.

• 新しん製せい品ひんのプロモーションにはオピニオンリーダーの協きょう力りょくが欠かかせない。

  Cooperation from opinion leaders is essential for promoting new products.