カリギュラ効こう果か

noun

Caligula effect; forbidden fruit effect

A psychological phenomenon where restricting or forbidding something increases desire for it. The term comes from the title of the 1979 film "Caligula", which gained notoriety and interest due to censorship and controversy.

• カリギュラ効こう果かによって、禁きん止しされた本ほんがかえって読よみたくなる。

  Because of the Caligula effect, a banned book becomes even more desirable to read.

• この映えい画ががヒットしたのはカリギュラ効こう果かの一いち例れいだと言いわれる。

  It is said that this movie's success is an example of the Caligula effect.