noun
Christmas sales battle; holiday retail competition
Refers to the intense competition among retailers during the Christmas shopping season, often involving marketing campaigns and price wars.
今年のクリスマス商戦は例年より早く始まった。
This year's Christmas sales battle started earlier than usual.
各社がクリスマス商戦に向けて新商品を投入した。
Companies launched new products for the Christmas sales competition.