商戦
Meanings
1
sales competition; business rivalry
Refers to intense competition between companies or stores to capture market share, often during peak sales periods like year-end or back-to-school seasons.
The year-end sales competition is in full swing.
Companies are waging a sales battle with their new products.
Usage patterns
- 商戦を繰り広げるto wage a sales battle
Companies are launching new products and waging a fierce sales battle.
- 商戦に勝つto win the sales competition
This manufacturer won this year's sales competition.
- 〈時〉の商戦が本格化するthe sales competition for a given season heats up in earnest
The Christmas sales competition is now in full swing.