ボーナス商しょう戦せん

noun

bonus-time sales offensive; year-end bonus sales push

Refers to the aggressive marketing and sales campaigns by retailers timed to coincide with the winter bonus season in Japan, typically from late November through December.

• ボーナス商しょう戦せんが始はじまると、家か電でん量りょう販はん店てんはどこも混こん雑ざつする。

  When the bonus-time sales offensive begins, electronics retailers everywhere get crowded.

• 今年ことしのボーナス商しょう戦せんは、高こう額がく商しょう品ひんの売うれ行ゆきが好こう調ちょうだ。

  In this year's bonus sales push, high-ticket items are selling well.