noun
service mark
A trademark used to identify a service rather than a product. Often abbreviated as SM in English contexts.
その会社は新しいサービスマークを商標登録した。
The company registered a new service mark as a trademark.
Variant with interpunct; less common in running text but seen in formal or trademark contexts.
トレードマーク (trademark) is a broader term covering both product and service marks, while サービスマーク specifically refers to marks for services.
Loanword from English 'service mark'.