noun
generic brand
Refers to a product sold under a store's own label or a no-name brand, often at a lower price than national brands.
このスーパーのジェネリックブランドは品質が良い。
This supermarket's generic brand is good quality.
Variant with interpunct; less common in running text.
プライベートブランド (private brand) is often used interchangeably, but can emphasize a retailer's own exclusive brand, while ジェネリックブランド stresses the no-frills, lower-cost aspect.
ノーブランド (no brand) refers to products without any brand name, often even more basic than generic brands.
Loanword from English 'generic brand'.