セールスポイント

noun

selling point

Wasei-eigo from English 'sales point'; used in marketing and everyday conversation to highlight a product's or person's strong feature.

wasei-eigo (Japanese-coined English), from sales point

• この車くるまのセールスポイントは燃ねん費ぴの良よさです。

  This car's selling point is its good fuel economy.

• 彼かれのセールスポイントは、どんな質しつ問もんにもすぐ答こたえられることだ。

  His selling point is that he can answer any question immediately.