top-level sales diplomacy; government-led trade promotion
Refers to high-level sales efforts led by a government or industry leader, often involving diplomatic or strategic trade promotion. Not used for ordinary top-performing salespeople.
wasei-eigo (Japanese-coined English), from top sales
Thanks to the prime minister's top-level sales diplomacy, they succeeded in winning a large infrastructure project.
The Keidanren chairman visited overseas as a top sales envoy and promoted Japanese companies' technologies.