ノンブランド

noun which may take the genitive case particle 'no', noun

off-brand; generic; non-brand

Wasei-eigo from English 'non-brand'. Used for products not associated with a major brand, often implying lower price or no-name quality. Functions as a noun or no-adjective.

wasei-eigo (Japanese-coined English), from non-brand

See also: ノーブランド

• ノンブランドの商しょう品ひんは値ね段だんが安やすいことが多おおい。

  Non-brand products are often cheap.