noun
bandwagon effect
A social phenomenon where people adopt a behavior or belief because many others are doing so. Used in psychology, marketing, and sociology.
選挙ではバンドワゴン効果が結果に影響を与えることがある。
In elections, the bandwagon effect can sometimes influence the outcome.
バンドワゴン効果を利
Marketing strategies that exploit the bandwagon effect are often seen.