noun
blue ocean (strategy)
Business term referring to an uncontested market space where competition is irrelevant, as opposed to a 'red ocean' of fierce competition.
このスタートアップはブルーオーシャンを狙っている。
This startup is aiming for a blue ocean.
ブルーオーシャン戦略を立てるには、新
To formulate a blue ocean strategy, you need to create a new market.