also: プライス・マッチ
noun
price matching
A retail practice where a store matches a competitor's lower price for the same item. Wasei-eigo from English 'price match'.
wasei-eigo (Japanese-coined English), from price match
この店はプライスマッチを実施しているので、他店より安い価格で買えます。
This store offers price matching, so you can buy at a lower price than at other stores.