A katakana term for price, often used in retail, business, marketing, or in compounds such as セールプライス and プライスカード. Everyday Japanese also commonly uses 値段 or 価格.
We are considering what price to set for the new product.
I checked the market rate before pricing this product.
The price of the new product went down.
price matching
real price
open price; discretionary price
current price
shadow price