full price; list price; regular price
Refers to the undiscounted, standard retail price of an item. Often used in contrast to sale or discounted prices.
This game is worth buying at full price.
I bought it at full price without waiting for the sale.
Standard katakana spelling for the loanword 'full price'.
Variant with a middle dot; less common but seen in some contexts.
Loanword from English 'full price'.